Privacy is our priority. Rhea AI is an AI mental health companion. We understand that you may share deeply personal information with Rhea, and we take that responsibility seriously. This Privacy Policy explains exactly what data we collect, how we use it, who we share it with, and your rights as a user.
Rhea AI is operated by Natural Inc., a company incorporated in Mumbai, India ("Natural Inc.", "we", "us", or "our"). By using the Rhea AI application or related services (the "Service"), you agree to the terms of this Privacy Policy.
Last Updated: February 21, 2026
When you create an account, we collect your name and email address. This information is used to create and manage your account and to communicate with you about the Service.
We collect the text content of your conversations with Rhea. No audio or voice data is stored — only the text transcript. Conversation data is used solely to provide the Rhea AI service to you and, where you have opted in, to improve Rhea's AI model. Conversation content is never shared with any analytics, advertising, or third-party AI provider.
We automatically collect technical information about the device you use to access the Service, including:
We collect information about how you use the Service, including feature interactions, screen views, session length, and in-app navigation events. This data is used in aggregated and anonymised form to improve the Service.
We collect your device's Identifier for Advertisers (IDFA) only if you provide explicit consent through Apple's App Tracking Transparency (ATT) framework. If you decline, no advertising identifier is collected. See Section 9 for full details.
Rhea AI is powered by a proprietary, in-house AI model developed and operated exclusively by Natural Inc. on our own secure infrastructure.
We work with the following named third-party service providers. Each provider's data processing is governed by their own privacy policies and applicable data protection agreements.
Purpose: User authentication, app crash reporting, and basic app analytics.
Data shared: Authentication tokens, device identifiers, crash logs, and anonymised usage events.
Data NOT shared: Conversation content, message text, or any sensitive mental health information.
Privacy policy: https://policies.google.com/privacy
Purpose: Product analytics to understand how users engage with the Service.
Data shared: Anonymised usage events, feature interaction data, and session metadata. Where possible, we send data without personally identifiable information.
Data NOT shared: Conversation content, account credentials, or sensitive mental health information.
Privacy policy: https://mixpanel.com/legal/privacy-policy/
Purpose: Advertising attribution and marketing campaign measurement.
Data shared: Your IDFA (only if ATT consent is granted), app install events, and campaign attribution data.
Data NOT shared: Conversation content, name, email address, or any sensitive mental health information.
Privacy policy: https://www.facebook.com/privacy/policy/
We do not sell your personal data to any third party. We do not sell, rent, trade, or otherwise transfer your personal information to outside parties for their own commercial purposes.
We implement multiple layers of security to protect your personal information:
Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
You may request deletion of your data at any time by contacting us at dev@naturaldevs.com or by deleting your account within the app.
Natural Inc. is based in Mumbai, India. Our third-party service providers (Firebase/Google LLC, Mixpanel, Meta) are primarily based in the United States. When you use our Service, your data may be transferred to and processed in countries other than your country of residence, including the United States and India.
We ensure such transfers are protected by appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent mechanisms under applicable data protection law.
On iOS devices, Rhea AI uses Apple's App Tracking Transparency (ATT) framework. We will request your permission before collecting your device's IDFA (Identifier for Advertisers).
Depending on your location and applicable law, you may have the following rights with respect to your personal data:
To exercise any of these rights, please contact us at dev@naturaldevs.com. We will respond within 30 days.
Where the GDPR or UK GDPR applies, we process your personal data on the following legal bases:
Rhea AI is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a minor, we will promptly delete that information.
If you believe we have inadvertently collected data from a child under 18, please contact us immediately at dev@naturaldevs.com.
We may send you marketing communications about Rhea AI where you have opted in or where we have a legitimate interest and applicable law permits. All marketing emails include an unsubscribe link allowing you to opt out at any time. You may also update your marketing preferences by contacting us at dev@naturaldevs.com.
Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time. Where changes are material, we will notify you via an in-app notification or email before the changes take effect. The updated policy will always be available at this page. Continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
Natural Inc.
Mumbai, India
dev@naturaldevs.com